“Since the rural areas of Northern Uganda where Joseph Kony did some of his worst damage don’t have internet access, almost none of the 77 million YouTube views of the “Stop Kony” campaign video belong to the people who should be most directly affected by it. An NGO working in the area decided to set up a public screening in the town of Lira so that locals could see it for themselves. Many of those who came out to see the film are either veterans or victims of the Lord’s Resistance Army with first-hand experience of the terror and violence of the region (and the scars to show for it.) As this Al Jazeera video report shows, they weren’t happy with Invisible Children’s treatment of their story.
The people of Uganda hate Joseph Kony just as much as the rest of the world now does — and have more right than anyone else to do so — but even they can see the problem with trying to raise awareness through soon-to-be-ironic t-shirts.”
For those of us who were skeptical as to the legitimacy of Invisible Children and/or their Kony video; this should satisfy. If a campaign angers those whom it is meant to aid, then what is it really doing? Raising awareness, granted, but what is the point if those who are supposed to be appeased are actually angered? I think that, at this point, it would be reasonable to suggest that Invisible Children is simply sensationalizing a tragedy and using the victims for personal financial gain. After all, only 37% of the non-profit’s budget goes directly to “African-related programs.” The rest goes to either salaries or “awareness programs” (which, in turn, raise more money to put into this cycle).